Media
Maratón
Valencia

Serial Episodes

Wednesday, 3:00 PM. Sergio, my boss, calls me to ask if I’m free that weekend to go to Valencia to film an Australian athlete and his physiotherapist. One of those projects where you can’t prepare much but you’re given creative freedom—so you say yes.

The result was this 5-episode Instagram series, where we followed José Ignacio (physiotherapist) and Ed Goddard (athlete) during his race and the days leading up to it. As fate would have it, during that same race I met Jimmy Whelan, an Australian cyclist who had just switched to triathlon and was living in Barcelona. We started working together—also through Sportmedia—producing content for his YouTube channel.